Amazon is a well-liked marketplace for both sellers and buyers. It has launched its FBA service to meet the growing demands of sellers. This service enables sellers to take advantage of the platform’s extensive distribution network and customer base to realize their business goals. It is the most common platform among retailers.
FBA stands for “Fulfillment by Amazon,” which means that Amazon can store your goods in its inventory, process your orders, and provide customer support. To use Amazon FBA, you must first build an Amazon seller account and then add FBA to it. You must set up your company following the website’s guidelines.
Best Way to Begin Selling on Amazon and Become an Amazon Seller
It’s time to take care of the formalities once you’ve decided to sell your goods on Amazon. You’ll need to build a seller profile, add your goods, and market yourself to potential buyers. Amazon has guides to walk you through each stage, but here’s what you can expect:
- Choose a plan and pay for it either on a per-sale basis or in a subscription model with the Professional plan.
- Decide whether you want to sell your brand or resell others.
- Create a seller account to describe the company and streamline payment procedures.
- Add your goods to the site, along with comprehensive descriptions and any technical requirements that may be needed.
- Set pricing and use one of Amazon’s many marketing add-ons to draw buyers.
Find an Amazon Product to Sell
Now that you’ve agreed to sell on Amazon, the first thing you need to do is figure out what you want to sell. One of the most critical tasks in this phase is the research you do at the beginning.
Before making a decision, you can thoroughly study the goods, competition, keywords, and industry trends.
You should be aware of the different marketing strategies before you start formulating ideas. Which choice is best for you is determined by your objectives and ambitions:
Retail arbitrage is when you go to a retail store like Walmart or Target, buy cheaper items, and then resell them on Amazon for a higher price.
Private label-You locate a generic product and a producer capable of producing large quantities of the product at a low cost.
Wholesale-You purchase products directly from a well-known company.
Open an Amazon Account
You’ll need to build a seller account once you’ve agreed on a product to sell. A Professional Account or an Individual Account are the two choices.
For beginners who do not intend to sell a wide range of items every month, an Individual account is the best choice. The account is free, but each sale will cost you $0.99. Remember that Individual Accounts are restricted in the product categories in which they will sell.
Because of its several options, access to active Prime purchasers, and inventory allowance, the Professional Account is recommended for more serious sellers. This account is $39.99 a month, but you don’t have to pay Amazon $0.99 per sale. But it’s probably cheaper if you sell more than 40 products a month.
Choose Fulfillment Method
Amazon fulfillment – Amazon keeps the products in its warehouses. It is in charge of product packaging and distribution to the consumer.
Fulfillment by Merchant – You have the choice of delivering the product yourself. Your sale proposal would be marked as ‘Fulfilled by Merchant’ in that situation. As a vendor, you’re in charge of inventory management, packing, labeling, and customer delivery.
Amazon’s Easy Shipment program – allows you to have your order picked up from your registered business address and sent to the customer. This service is in addition to the Amazon India marketplace commission that you must pay.
Source Your Product
If you’ve decided on a product to sell, you’ll need to find a supplier. Alibaba or other similar portals are used by the majority of popular sellers to source their goods from China.
If you want to Become an Amazon Seller and sell in the United States, it’s a smart idea to look into American manufacturers, as “Made in the USA” products are highly regarded. Local purchases will also help you save money on delivery. India also has a plethora of high-quality suppliers and manufacturers worth investigating. Look around for a supplier that can provide you with high-quality goods at a price that suits your budget.
Create Product Listing
To add your products to the website, you must first build product listings. There are several components to making a listing. You must have images that are transparent and high-resolution.
Check to see if your items are “Prime worthy” and take advantage of the free shipping options available to Prime members. You can manually list your things if you don’t have many. You can upload a spreadsheet containing all of your pieces if you have a lot of products. Make your product page appealing by including enough information about your products.
Optimize Your Listing
Try to keep track of your sales and get to know your business’s position in the industry. Optimize your product listings to drive more traffic to your website and improve sales. The relevance of your products’ keywords influenced their popularity and sales.
Google Keyword Planner will assist you in determining the keywords for your items. Often show the most relevant information that consumers want to know when it comes to product features. To say your story in the summary section, try to use persuasive words. Make the sentence short and clear, and make sure it’s understandable.
PPC Ads help you promote your listing
If you properly build your listing, it will appear in customer searches over time. Running PPC campaigns, on the other hand, is a good idea if you want to start getting traffic right away. You’ll start seeing these advertisements in the supported pages of searches.
Budgets for Amazon ads are versatile, and if you set up your campaign correctly, you should be able to make more money than you spend. The trick is to choose the right keywords to aim for. The Keyword Explorer and Reverse ASIN Lookup tools can help you with this as well. To run more successful PPC campaigns, you can also use the Keyword Tracker to control keywords’ organic location and rankings.
Now that you’ve learned the basic steps of how to become an Amazon seller, it’s time to delve deeper into the process.